DOS • Digital Manager • Marketing Director • Designer • Innovator of the Year
RADIO SALES INBOUND MARKETING
DRIVE PROSPECTS. CONVERT LEADS. CLOSE SALES.
Radio station websites have been a necessity for years. They’re great for engaging listeners, but awful for converting advertisers. That’s why every market needs a professional, dedicated B2B online sales presence to represent their group of stations. But, there’s another reason that’s even more critical…
The traditional radio sales model is broken. It takes six hours for one of your sales reps to land just one appointment, only 2% of cold calls result in a face-to-face meeting, and advertisers are 2/3 through their decision making process before sellers ever get an appointment.
You have two choices for creating and managing your market’s radio sales website.
1. Take my concept and do it in-house.
2. Let me do it all for you.
Whichever you choose, I’m dedicated to supporting local radio and I’ll help you get there.
Take a tour of my radio sales website to see what’s possible. If you decide you want one, we’ll get on the phone and online for a pitch-free Q&A. If you want to hire me, we’ll talk logistics. If you want to do it in-house, I’ll let you know what to avoid and the strategies I’ve learned that make the difference between “just a website” and a professional inbound marketing web presence that will drive customers, convert leads and close sales.
ABOUT RELAUNCH RADIO
Relaunch Radio has been creating and managing radio sales websites, inbound marketing and radio sales branding since 2002. Relaunch was founded by former director of sales, Gregg Murray. Since its inception, Gregg’s websites have generated over 20,000 radio sales leads and more than $25-million in local radio sales. Its websites are now in 20 exclusive-markets.