INBOUND. DIGITAL. DESIGN.
THOSE WERE THE DAYS
I grew up on the classics. Giff, Taz, Lytle, Jennings, Lontos and The Wizard. You could print money selling radio back then. Today, it’s a new world.
It takes six hours to land just one appointment. Only 2% of cold calls result in a 1:1 meeting. And if that’s not enough, 2/3 of the decision making process is already over before a rep ever gets to meet a new prospect.*
If you want to get ahead in radio and digital sales and be seen as credible to today’s decision makers, the research is clear: Embrace and maximize inbound marketing, have a team that is articulate in all aspects of client B2B/B2C digital marketing and only share agency-quality sales collateral.
Most managers keep trying to make the old system work. They hire, train and hope the next sales rep or digital sales idea will turn the tide. Stop the madness. Stop chasing the next digital ghost.
Gregg is a former DOS who increased revenue 66% in 24-months with the same marketing tools he manages for clients today. Since founding Relaunch Radio, his inbound marketing strategies have generated over $20-million in radio sales.
R&R Innovator of the Year
Radio Ink C13 Moderator
RAB CeM/CRMC Diamond
Certified SEO Professional
Certified Google™ Training
Certified PowerPoint Specialist
LinkedIn™ Top Contributor
Seen. Read. Heard.
Home: Pittsburgh, PA
Hometown: Morgantown, WV
Favorite Activities: Being Alex’s Dad
Hall of Fame Mother (and that’s not a figure of speech): Kay Murray, a 33-year award-winning radio talk show host and 2013 inductee into the West Virginia Broadcaster’s Hall of Fame.
Big Adventures & Way Cool Experiences
1972: First NFL game for me and my Dad. 7-years old, Pittsburgh Steelers, Franco Harris and the Immaculate Reception.
1991: Hole-In-One – Hilton Head, SC
1992: Catching a foul ball at a Pittsburgh Pirate game.
1998: Started touring Frank Lloyd Wright homes/buildings. I think I’m at around 15 (architecture and design nerd)
1998 & 2000: Fly-fishing the Bitterroot, Beaverhead and Big Hole Rivers in Montana. Yep, I did it twice. It was that damn cool.
2001: Standing on the rim of the Grand Canyon and an open cockpit BiPlane over the red rocks of Sedona.
2011: A backpack, global rail pass and 21-days through Europe. London, Bath, Brussels, Amsterdam (don’t ask), Berlin, Prague, Munich, Salzburg and Paris.
2012: An eagle on #10 (our first hole) at Pinehurst #2.