WE BUILT ABETTER MOUSETRAP
DRIVE PROSPECTS. CONVERT LEADS. CLOSE SALES.
INBOUND, DIGITAL AND DESIGN FOR RADIO SALES
We implement, cultivate and manage the complexities and nuances of inbound marketing, digital sales and design (so you don’t have to).
B2B RADIO SALES WEBSITE
The foundation of your new lead generating inbound marketing strategy is our flagship, award-winning B2B radio sales website. Unlike station sites for listeners, this website represents your group and is completely designed and optimized for sales. It’s 100% maintenance-free. We build it and maintain it for you.
Never again will you lose touch with clients and prospects when you have sales staff turnover. We will operate and maintain a spam-free, opt-in email marketing strategy for you. Including monthly “eblasts” with business-building articles for advertisers and your own advertising alerts so you’re always top-of-mind and open for business.
Content marketing is the #1 B2B strategy for lead generation and thought leadership. Businesses that blog using a professional content marketing strategy receive 67% more sales leads than those that don’t. And we manage it all with custom content and your sales promotions through the blog on your B2B radio sales website.
LANDING PAGE CAMPAIGNS
Imagine reaching 50x more prospects than your sales team ever could. That’s the power of our custom landing page campaigns. Each month we use one of your upcoming sales promotions to feature on your B2B website. This allows you to generate more sales from new clients that your sales team never would have reached through traditional methods.
Because of Google, 2/3 of the decision-making process is over before reps ever speak to a prospect. That’s why search engine optimization is so important to impact decision makers so they’re contacting you to enter the sales funnel. Our certified SEO techniques keep you ahead of competitors for attracting and persuading new advertisers.
SOCIAL MEDIA MARKETING
Radio stations have done a great job engaging listeners through social media. But, 90% of radio sales departments have no strategy for doing the same for advertisers. We use new B2B social media strategies to engage and persuade advertisers through Twitter and LinkedIn so your group has strong B2B social media presence online.
MEDIA KIT DESIGN & MANAGEMENT
According to a Harvard study, 94% of prospects create a first impression about your company within one second. And that moment occurs the second they lay eyes on your station media kits. We’ve reviewed hundreds of them and nearly all are sub-standard. Never again. We design and maintain your media kits so they remain agency-quality.
We begin with an assessment of current outbound sales materials. Then, provide new franchise-style guidelines to make sure every sales package and presentation put in front of prospects and advertisers in the future are designed to sell. If you want to sell more annuals and $5,000 vs. $500 sales packages, this is how it’s done.
DIGITAL SALES TRAINING
According to the RAB, 92% of radio managers say training is the #1 way to increase digital revenue. Yet, 73% rate their own strategy as poor, fair or non-existent. That’s about to change. We provide digital training webinars and share the best digital marketing content online to share with your sales team. We create digital sales professionals.
In today’s B2B environment, good enough is no good. Your sales brand is the secret to your success. We live in an image is everything world and that’s as true in sales as it is in entertainment and every day life. We make certain every aspect of your sales brand is perceived as a professional advertising agency, not the typical radio sales department.
STATION WEBSITE UX/UI
Generating revenue through your digital assets and station websites is not limited to clicks, CPMs and the skills of your sales team. It’s also heavily dependent creating a high-end user experience and a user interface that attracts more attention and new digital sales. We work with your webmasters to provide national brand strategies to maximize your digital and station website revenue.
Working with Relaunch Radio is a partnership. You’re hiring us to be an interactive member of your sales and management team. That’s why we provide our management partners the documentation, analytics, lead conversion reports and collaboration with key staff members to make sure your investment provides is always tracked, proven and accountable.
Why today’s most successful B2B marketers are MAXIMIZING inbound, digital and design.
92.7% of companies using inbound marketing increase their lead generation.1
Inbound marketing brings in 54% more leads than traditional methods.1
Inbound sales leads cost 62% less than traditional sales leads.2
92% of radio managers say training is the #1 way to increase digital revenue.3
73% of radio managers believe digital has significant financial potential.3
70% of radio managers rate their digital strategy as poor, fair or non-existent.3
94% of prospects create a first impression about your brand within one second.4
74% say design that is perceived as professional is also seen as trustworthy.4
80% say professional design is important to a businesses success.5
87% of decision-makers say content has an impact on vendor selection.6
86% of buyers lack respect for companies with poor sales materials.7
Only 18% of companies have a process to measure content effectiveness.8