YOUR OWN AWARD-WINNING SALES MARKETING DEPARTMENT

Modern marketers have embraced new strategies to combat the broken sales model.
Organizations not following these techniques are falling deeper into second-class status.

INBOUND LEAD GENERATION

  • 92.7% of companies using inbound marketing increase their lead generation.1
  • Inbound marketing brings in 54% more leads than traditional methods.1
  • Inbound sales leads cost 62% less than traditional sales leads.2
There is no set of modern marketing techniques that radio sales is further behind in than inbound marketing lead generation. Inbound marketing creates brand awareness and attracts new business. The primary tool used for inbound marketing is a dedicated B2B web presence that can utilize the power of inbound strategies such as search engine optimization (SEO), strategic email marketing, sales promotion landing page campaigns, calls to action and online forms with self-generated autoresponders.

PROBLEM SOLVED

You don’t have to create a B2B web presence. We do it for you. Our award-winning radio sales websites have generated over 20,000 sales leads and $20-million in new radio sales revenue.

DIGITAL SALES IQ

  • 92% of radio managers say training is the #1 way to increase digital revenue.3
  • 73% of radio managers believe online ventures hold significant financial potential.3
  • 70% of those same managers rate their own strategy as poor, fair or non-existent.3
Managers and sellers who do not understand the vocabulary and strategies of digital marketing are being left outside the door of today’s decision makers. Radio sells air time and digital advertising. But, they stand less and less a chance of selling either if they can’t converse with clients regarding their online marketing issues. Understanding a prospect’s business has always been an advantage, but today an understanding of digital marketing is universal to every client and prospect you meet.

PROBLEM SOLVED

We provide custom recorded digital training webinars and search out the best digital marketing education content online to share with your sales team. We create sellers who understand digital.

VISUAL BRANDING

  • 94% of prospects create a first impression about your brand within one second.4
  • 74% say design that is perceived as professional is also seen as trustworthy.4
  • 80% say professional branding and design is important to a businesses success.5
Broadcasters invest heavily in the sound of their on-air product. But, invest nothing in their visual brand that is supposed to sell that product. Crazy, right? That strategy worked through the 90’s, but not in today’s B2B world. Advertisers won’t say it to your face, but the reason radio gets the scraps is because that’s the visual impact we make on prospects. We live in a visual world, where beautiful gets attention. Good enough is no good if you want to drive sales.

PROBLEM SOLVED

We are fanatical about creating elegant, professional marketing materials that have stunning visual impact and that are designed to sell. We will recreate your media kits to be agency-quality and maintain them for quality control. Then, we use the new look as templates for sales presentations to create a unified, professional brand for your sales department.

SALES & MARKETING CONTENT

  • 87% of decision-makers say content has an impact on vendor selection.6
  • 86% of buyers lack respect for companies with poor sales materials.7
  • Only 18% of companies have a process to measure content effectiveness.8
Is beauty more important than substance in B2B sales? Many modern markets admit it is. But, when you combine second-class visuals with bad content, you will lose the big sale nearly every time. We’ve reviewed hundreds of media kits and presentations. What we put in front of advertisers is a death nail to growth. And it’s the same problems again and again. Too much information, not the correct information and content that reads like it was created for listeners, not decision-makers.

PROBLEM SOLVED

We provide an assessment of all your current sales materials. Not only do we upgrade how your media kits and sales presentations look, we provide new franchise-style guidelines to make sure everything you put in front of decision-makers reads as professional as they look.

Sources: 1 Hubspot, 2 IOM Study, 3 RAB/Borrell, 4 Harvard, 5 SacDesignNet, 6 CMO Council, 7 IDC Data Group, 8 Profiles International
Insanity is doing the same thing over and over again and expecting different results.
- Albert Einstein

OUR TURNKEY, FULLY-MANAGED SALES SYSTEM

Here are 15 sales generating tools and strategies successful marketers utilize every day.
How many of these are you using? Just imagine the impact on revenue these will create.

INBOUND MARKETING

We create and manage a your custom B2B website that drive new sales leads.

CONTENT MARKETING

We manage your B2B content marketing blog that increase sales leads by 67%.

EMAIL MARKETING

Regardless of staff turnover, you’ll remain top-of-mind with with past advertisers.

SOCIAL MARKETING

Strategic B2B social media strategies that drive new prospects and sales.

SEO MARKETING

Our certified SEO skills attract new, untapped inbound sales leads.

DIGITAL TRAINING

Weekly sales meeting modules that turn sales into digital marketing pros.

MEDIA KIT DESIGN

We not only elegant media kits for your stations, we maintain them as well.

SALES PRESENTATION

Quality controlled presentation templates with tight branding guidelines.

LANDING PAGES

Monthly online sales campaigns that reach prospects sellers can’t.

AUTORESPONDERS

Every sales lead from your B2B website receive a branded email reply.

A/B TESTING

Digital evolves at a mind numbing pace. We track and test what works best.

ANALYTICS

We collect, measure and analyze B2B website activities that creates sales.

LEAD CONVERSIONS

We maximize B2B web traffic to capture more leads that become advertisers.

UX/UI STRATEGY

We provide user experience and interface strategies to maximize your station sites.

LEADGEN REPORTING

Monthly recap reports to track B2B website success and sales results.

LET’S TALK

Get pricing and schedule a pitch-free Q&A.

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