Now more than ever, a professional online leadgen strategy is critical for radio stations to drive new revenue. That’s why innovative broadcasters hire us. With our turnkey, fully managed market-exclusive B2B websites and SEO-driven lead generating platform, Relaunch delivers new advertisers you won’t find any other way.
Relaunch Radio’s 20-Market Performance Report
We compiled 12-months of real-world data from 20 Relaunch markets to review the effectiveness of our leadgen platform. Including totals for new sales leads, new advertisers, new revenue, lead values, and ROI. We also included our get started action plan with pricing, features, and links to live leadgen websites.
- Capture new advertisers before the competition.
- Close more annuals and multi-month advertisers.
- Discover prospects you never knew existed.
- Increase out-of-market and agency business.
- Pitch new businesses and first-time advertisers.
- Boost seasonal, political, and transactional sales.
- Get back ex-advertisers lost by employee churn.
Rebrand Your Sales Department Into a Professional Advertising Agency
Getting started is simple. Send us your logos and station information, and in days your market-exclusive leadgen platform is live. Best of all, we manage all updates to maintain the highest level of quality control. It’s a turnkey, all-in-one, fully managed process designed for time-strapped broadcasters. Here’s the Relaunch Radio formula:
Radio’s Original Leadgen Website
The heart of your new leadgen platform is our 5th generation B2B leadgen website. Customized for your market with station profiles, media kits, testimonials, and more.
Lead Generating SEO
There’s no better feeling than closing a big new advertiser before the competition even knew they existed. Our specialized Google SEO treatments deliver those results.
Online Sales Promotions
Team Relaunch converts your station’s best sales promotions into new online sales opportunities. Featuring lead generating landing pages built to produce new revenue.
Targeted Landing Pages
We create special website landing pages focused on your individual station brands and local market opportunities to maximize revenue and Google search results.
Email Marketing Campaigns
Every month we send a custom branded email newsletter to your Relaunch email list. Including tips for business owners, as well as your featured monthly sales promotion.
Revenue Tracking Dashboard
Password-protected 24/7 access to review, download, and track all your Relaunch KPIs. Including sales leads, new revenue, closing ratios, Google Analytics, and SEO rankings.
Weekly Activity Report
Every Saturday morning, you receive a weekly recap of all your Relaunch activity. Including a review of the previous week’s sales leads, analytics, and new revenue.
Instant Sales Lead Notifications
The moment a prospect submits a website lead, you’re notified by email with their info and they receive an autoresponder email from you thanking them for their interest.
Leadgen Promo Library
Relaunch provides pre-produced 30-second promos and scripts, as well as :05, :10, and 15-second live reads to promote your B2B leadgen website on-air to local businesses.
Relaunch Results
The Best Way to Generate New Sales Leads and Revenue
Creating a leadgen platform is hard, managing one is harder, and giving it the required TLC to produce results has proven nearly impossible, even for radio’s biggest broadcasting companies. Relaunch is the exception. There is no in-house or DIY solution that generates more cost-effective local sales leads and radio revenue.
Relaunch Radio’s 20-Market Performance Report
Drives more new business than anything else we do. Year after year Relaunch delivers a 50:1 ROI. I wouldn’t be without it.
GM/President
Our biggest Relaunch lead closed for $41,300.00. Since then, we’ve closed 30 others, including four over $20K each.
SVP Sales, Raleigh
In our first year, we generated over 150 sales leads and closed 10 sales of $10,000.00 or more in our market.
iHM Area President
We’ve added over 60 new advertisers and $315,000.00 in new revenue during our 36 months with Relaunch Radio.
SVP Sales, Richmond
Relaunch has generated over $100,000 in new advertisers year after year. It’s a key source of new sales leads for us.
General Manager
Incredibly responsive and a master of online marketing that creates new business. We generated $250K in revenue.
Executive VP
Gregg has a rare combination of experience as a radio guy and DOS with digital marketing and online leadgen expertise.
Senior Vice President
In our first quarter we generated $50K. Relaunch is creative, innovative, and a step ahead in new leadgen ideas.
Sales Manager
Relaunch is a full-service, turnkey vendor that requires minimal effort and is a leader of leadgen marketing strategies.
Senior Vice President
After a recent tornado, a roofing company found us on Google. The next day we had a $10,000.00, 4-day schedule.
Market Manager
We just closed another sales lead. This one takes the cake. A financial planner closed for 12-months and $104,000.00!
Director of Sales
We closed a $25,000.00 annual with a new local company who found us online. Totally unexpected business!
Sales Manager
Designed in Pittsburgh
Created for Radio. Built for Sales.
Relaunch Radio is a Pittsburgh-based digital marketing studio founded by former director of sales, digital marketing manager, and radio innovator of the year, Gregg Murray.
